Why I Built OnRamp: Finding Where App Users Get Stuck
You can put a lot of work into an app, launch it, and still have one basic question you cannot answer confidently: what happens between someone signing up and actually getting something useful out of it? Downloads tell you that someone was interested. A signup tells you they were willing to try. Neither tells you whether they reached the moment that makes the app worth keeping. That gap is the problem I'm working on with OnRamp , an analytics platform for mobile and web apps. The question behind OnRamp When an app's growth slows down, it's tempting to look for more traffic. More posts, more ads, more installs. But what if the people already arriving cannot get through the first few screens? Imagine a fitness app where people create an account, begin setting up their profile, and then leave before logging their first workout. The total signup count could look encouraging while the experience that matters is failing. You could shorten every screen and hope s...